What can a pie chart do?

A lot.
That is, when the pie chart, or ki rating, represents powerful & pertinent analytics that matter to millions of U.S. consumers.

It’s time to discover the difference the almighty consumer can make to the U.S. economy when equipped with a new rating system that assesses business spending as it relates to return into the U.S. economy. 

California Coastline along State Road 1, USA
 

Changing the criteria for how consumers view business spending in the U.S.A

2014 brought to light the willingness of the American public to take bold stands against corporations that teeter on the ethical edge. From the solidarity between Market Basket employees and customers to the backlash shown against Warren Buffet and the Tim Horton/Burger King acquisition, the public has proved that they are socially invested.

There is a way to reward companies that appreciate their role and benefit to the U.S. economy.  
Ki-usa aims to do just that.  

How?
By leveraging this new holistic evaluation of the expenditures of a given company as relates to the net amount returned into the United States economy directly, consumers will now have a tool to make better decisions about what to buy.

Currently consumers are left to respond to media reports of corporate misconduct with swift, yet fleeting, punishment on social media and with their wallets. There has to be a better way to choose which companies to patronize...and to feel good about the percentage of that money that is going to be “kept in” the U.S.A.


That is ki-usa. 

ki [kē] rating

A stylized pie chart is ki’s intuitively recognizable indicator.  This indicator will be shown in ki colors on packaging and other media to communicate to consumers a business’ spending as it relates to return into the U.S. economy.

Digital Database

Quick and easily accessible ratings will be made available across multiple platforms to ensure that wherever the customer is they can instantly pull up a company and/or product ki rating. Beacon technology integration allows for the data to be transmitted by radio signal from local ki beacons eliminating the user data consumption. 

Retail Packaging

Alongside the other pertinent indicators on any given product packaging [ie. Made in ___, recycled content] the proposal is that the ki rating would be displayed at this level to help consumers in retail stores decipher the manufacturers score immediately.

Beacons & iBeacons

Beacons are wireless sensors that when set into local areas can be used to prompt apps on our smart devices.  
Manufacturers wishing to highlight their admirable ki rating in a retail environment could promote their products, offer you discounts, etc...and only if your app is installed.  

Collect...

...data & surveys to translate the information we need to determine the return from a company, or specific product, into the U.S.A [or specific states].  We will examine the vendors and labor force rates and compensation of a given company. 

Identify key sectors...

...that are lagging behind others and develop strategies to increase awareness within Consumer Technologies, Home Goods, Automotive, Food & Beverage, etc.  Rates of employment and compensation are relative to the industry, but by sharing strategies between them we can look for common business practices that succeed. 

Distribute the findings...

...to the public to use however they decide.  This is not a social engineering experiment.  Ki-usa is here to empower the consumer to make more informed purchases.  What you do with this knowledge is your business.

Monitor and report...

...impact and response derived from the implementation of this system.  Once we have the consumer socially checked-in it is vital to recognize the results. 

Additional State Based Platforms 

Tailor the data and reflect the results to highlight the benefit companies bring into specific states. 

Let’s change the conversation for the better.

As with anything unusual there is no real precedent, so ki-usa is in development.
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the ki initiative...

Grand Teton National Park, USA